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Last Updated: Sep 12, 2012 URL: http://testing.v1.libguides.com/content.php?pid=119778 Print Guide RSS Updates

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Company Overview

Go to your company's website. See if you can answer these questions:

  1. What products and services do they provide?
  2. Can you identify their primary industry?
  3. How big are they?
  4. What is their organizational structure?
  5. Are they public or private?

Some companies offer a link to "About the Company." If the company is public, look for the "Investor Relations" tab to get the 10-K and the Annual Report  for an overview of recent performance.

 

Microeconomics

Find Your Company's NAICS Code

Quick TutorialLearn how to find the NAICS code for your company. Each industry has its own NAICS code. Many industry reports use the NAICS code to describe the industry and to identify key companies within that industry. For more information on NAICS codes, see the US Census Bureau web site.

Find Industry Reports
Log into IBISWorld, search by keyword or NAICS code, and obtain your industry report. IBISWorld gives in-depth reports on hundreds of industries, with a quick overview of how the industry operates and key company profiles.

For more information on your industry and to see how to analyze companies within that industry see also the S&P Industry Surveys.

Porter's Five Forces
Watch these Quick Tutorials to learn how to find information for a Porter's Five Forces analysis.
Quick Tutorial

Porter's Five Forces Tutorial
Competitors      Substitutes
Suppliers           Barriers to Entry
Buyers
 

Finance

 

Quick TutorialLearn how to find industry ratios.

 


Use RMA Estatement Studies online or ask for the ratio publications located at Information Desk 1 in the Library.

Check Valueline or Compustat.

 

Marketing

Buyers & Customers
Quick Tutorial

Learn how to identify your company's customers.

 

Look for articles on your company. Check ProQuest and EBSCOHOst's "Business Source Complete" for trade, newspaper, and academic articles on your company. Try Factiva for news articles on public and private companies.

Search Tip: Combine your company name with search terms, for example:

  • General Motors and advertising costs
  • Starbucks and marketing
  • Dell and internet strategy

Where does your company advertise? Ask a libarian to log you into Ad$pender to find out. Search by Company Name, Advertising Media (Newspapers, Radio, etc.), or Product.

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