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Business Resources  

Last Updated: Sep 12, 2012 URL: Print Guide RSS Updates

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CampusGuides is the next generation of LibGuides. It is an extension of our LibGuides platform with exciting new capabilities and enhanced functionality. Hold on to your hats because you have never seen a library system offering so much all in one package for a very affordable price.


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Company Overview

Go to your company's website. See if you can answer these questions:

  1. What products and services do they provide?
  2. Can you identify their primary industry?
  3. How big are they?
  4. What is their organizational structure?
  5. Are they public or private?

Some companies offer a link to "About the Company." If the company is public, look for the "Investor Relations" tab to get the 10-K and the Annual Report  for an overview of recent performance.



Find Your Company's NAICS Code

Quick TutorialLearn how to find the NAICS code for your company. Each industry has its own NAICS code. Many industry reports use the NAICS code to describe the industry and to identify key companies within that industry. For more information on NAICS codes, see the US Census Bureau web site.

Find Industry Reports
Log into IBISWorld, search by keyword or NAICS code, and obtain your industry report. IBISWorld gives in-depth reports on hundreds of industries, with a quick overview of how the industry operates and key company profiles.

For more information on your industry and to see how to analyze companies within that industry see also the S&P Industry Surveys.

Porter's Five Forces
Watch these Quick Tutorials to learn how to find information for a Porter's Five Forces analysis.
Quick Tutorial

Porter's Five Forces Tutorial
Competitors      Substitutes
Suppliers           Barriers to Entry



Quick TutorialLearn how to find industry ratios.


Use RMA Estatement Studies online or ask for the ratio publications located at Information Desk 1 in the Library.

Check Valueline or Compustat.



Buyers & Customers
Quick Tutorial

Learn how to identify your company's customers.


Look for articles on your company. Check ProQuest and EBSCOHOst's "Business Source Complete" for trade, newspaper, and academic articles on your company. Try Factiva for news articles on public and private companies.

Search Tip: Combine your company name with search terms, for example:

  • General Motors and advertising costs
  • Starbucks and marketing
  • Dell and internet strategy

Where does your company advertise? Ask a libarian to log you into Ad$pender to find out. Search by Company Name, Advertising Media (Newspapers, Radio, etc.), or Product.


links to guides

Civil Rights Movement
by Chelsea Pulley - Last Updated Mar 4, 2017
This guide includes possible research topics, resources at Moberly High School (MHS), resources at Moberly Little Dixie Regional Public Library (MLDR), and MLA citation information.
339 views this year
Westward Expansion
by Brianna Dyer - Last Updated May 5, 2016
A guide for aiding fifth graders at Alpha Hart Lewis Elementary in their Westward Expansion unit.
290 views this year
Holocaust Research Project
by Chelsea Pulley - Last Updated Jan 20, 2017
This guide includes possible research topics, local resources (MHS and MLDR), and MLA citation information.
163 views this year
LibChat Widgets
by Charlie Carroll - Last Updated Feb 4, 2015
All 3 widgets on 3 separate pages
49 views this year
American Women's Suffrage Movement
by Rachel Wallenbeck - Last Updated May 5, 2016
This is the place to go for basic information about the American women's suffrage movement, including recommended resources, need-to-know dates, and a list of influential women.
37 views this year
Genealogy: Investigating Your Family Tree
by Ken Satterfield - Last Updated May 9, 2016
Tools and resources to help you search your family history and preserve materials based upon the Missouri River Regional Library collection in Jefferson City, Mo.
14 views this year
William J O'Shea Campus Library Media Center
by Jamie Prince - Last Updated Mar 12, 2015
For use by the PS334, Anderson School K-8 community in New York City.
10 views this year
by Michelle Lustig - Last Updated Oct 29, 2013
9 views this year
Into to Art History (Ms. Grandestaff's freshman class)
by Lauren Grandestaff - Last Updated May 4, 2016
Use this LibGuide to assist in your research for the final project in Ms. Grandestaff's Intro to Art History class for MU Highschool freshman.
4 views this year
Economía y Empresa
by Isabel Quintana - Last Updated Apr 24, 2014
Guía para usuarios de recursos de este área
3 views this year



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